Tim Cook to step down as Apple CEO in September, Ternus takes over
Apple confirmed Tim Cook will leave the chief executive role in September, becoming executive chairman of the board. John Ternus, currently senior vice president of hardware engineering, will take over as CEO. Cook's 15-year tenure saw Apple's market value rise by more than $3.6 trillion.
Analysis: The succession puts a hardware engineer at the helm of a company under intense pressure to prove its AI credentials. Ternus has no public track record running a consumer software or services business, raising immediate questions about strategic continuity and whether Apple can close the gap on rivals in generative AI.