Chip Wilson launches new athletic-brand venture after Lululemon
Chip Wilson, the founder who built Lululemon into a global athleisure brand, is launching a new athletic-brand venture. Wilson has been steadily diversifying his holdings since departing Lululemon, and the new project marks his most direct return to the sector he pioneered.
Analysis: For consumer-sector M&A and brand advisory practices, Wilson's re-entry signals potential deal activity around early-stage athletic brands. Associates tracking venture launches in the apparel space should watch for capital raises or partnership structures as the venture takes shape.