Six in 10 Canadians would pay more for domestic products, but can't find them.
A new survey finds 60% of Canadians are willing to pay a premium for made-in-Canada goods, but only 40% know where to source them. The gap points to a distribution and branding problem as much as a demand one. Analysis: The findings arrive as trade tensions with the United States sharpen consumer appetite for domestic alternatives, creating potential openings for Canadian retailers and manufacturers willing to invest in origin labelling and supply chain transparency.
For consumer-sector consultants and retail clients, this demand signal is real but unrealised. The opportunity sits in supply chain strategy and brand positioning, not just product development. Corporate lawyers advising retail clients on labelling compliance should also take note.
Source: financialpost.com